A woman sitting with a It's Not That Serious handbag and wearing a hoodie with the logo leaning on a disco ball

It's Not that serious

Empower Your Style, Empower Yourself

Shop merch that turns heads and starts conversations. Because empowered looks good on you. Your purchase helps amplify women’s voices around the world.

Collections

Clothes
Clothes
Accessories & Homegoods
Accessories & Homegoods

Shop the look

Women’s Cropped Hoodie - "It’s Not That Serious" - Casual Chic Sweatshirt for Everyday Wear
Women’s Cropped Hoodie - "It’s Not That Serious" - Casual Chic Sweatshirt for Everyday Wear
$75.00
Black tumbler with a design and text on a white background
Green tumbler with a printed label on a white background
20oz Skinny Matte Tumbler - It's Not That Serious
$35.99
Filter

    Merch

    It's Not That Serious Tote Bag
    It's Not That Serious Tote Bag
    $65.00
    Mystery Grab Bag
    Mystery Grab Bag
    $199.00
    Must Have Weekender Bag
    Must Have Weekender Bag
    $65.00
    Notebook with 'It's Not That Serious' text on a white background
    Pink notebook with white strip and text on a white background
    Journal - Ruled Line
    $24.99
    A white faux leather card holder with a red text design on one side, accompanied by a metal keyring, placed on a dark surface with a map and a compass.
    A white faux leather card holder with a red text design on one side, accompanied by a metal keyring.
    Stylish Saffiano Leather Card Holder - "It's Not That Serious" Design
    $19.99
    Black tumbler with a design and text on a white background
    Green tumbler with a printed label on a white background
    20oz Skinny Matte Tumbler - It's Not That Serious
    $35.99
    Pink luggage tag with 'It's Not That Serious' text attached to a car roof rack.
    Pink luggage tag with a gray strap on a wooden surface with keys and a container.
    Luggage Tag
    $24.99
    Makeup compact with pink lid featuring 'Sculpt' brand, surrounded by brushes and a candle on a light background.
    Compact mirror with pink center and 'It's Not That Serious' text on a white background
    Chic Compact Travel Mirror
    $19.99
    Round product with black and white images of women and pink text on a white background
    Round product with black and white images of women and pink text on a white background
    Soapstone Car Coaster - 'Women empower women'
    from $10.99
    A hand holding a white 12oz wine tumbler with a printed phrase 'It's Not That Serious' on the side, in front of a pool and outdoor setting.
    A hand holding a white 12oz wine tumbler with a printed phrase 'It's Not That Serious' on the side,
    Wine Tumbler - 12oz Insulated Drinkware
    $37.74
    A white cotton tea towel with red text pattern hanging on a white shelf, with kitchen items and a plant in the background.
    A white cotton tea towel with red text pattern hanging on a white shelf, with kitchen items and a plant in the background.
    Tea Towels (cotton, poly)
    from $21.99
    Women’s Cropped Hoodie - "It’s Not That Serious" - Casual Chic Sweatshirt for Everyday Wear
    Women’s Cropped Hoodie - "It’s Not That Serious" - Casual Chic Sweatshirt for Everyday Wear
    $75.00
    A person wearing a gray knit beanie with embroidery, standing in a forest setting and smiling while using a smartphone.
    A person wearing a gray knit beanie with embroidery, standing in a forest setting and smiling while using a smartphone.
    Knit Beanie (Embroidery)
    $29.99
    Trendy PU Leather Shoulder Bag - 'It's Not That Serious'
    Trendy PU Leather Shoulder Bag - 'It's Not That Serious'
    $75.00
    Woman practicing yoga on a pink mat in a modern living room.
    White leggings with red and black pattern on a white background
    Women's Casual Leggings- White
    from $35.99
    Black leggings with a pattern on a white background
    Black leggings with a pattern on a white background
    Casual Leggings- Black
    from $35.99
    Chic Shoulder Handbag - "It's Not That Serious" Design
    Chic Shoulder Handbag - "It's Not That Serious" Design
    $75.00
    Beige tote bag with a black circular logo featuring text on a white background
    Tote bag with 'It's Not That Serious' text holding two bottles on a white background
    Double Wine Tote Bag - Fun Drink Carrier for Wine Lovers
    $32.99
    Unisex Softstyle Fleece Hoodie - "It's Not That Serious"
    Unisex Softstyle Fleece Hoodie - "It's Not That Serious"
    $75.00
    Chic Accessory Pouch – "It's Not That Serious"
    Chic Accessory Pouch – "It's Not That Serious"
    $30.00

    Share your Story! 😍

    Feeling Inspired? Share your story to be featured as one of our Women in Power Highlights!
    Have a great travel tip or fabulous location you've just explored? Share your story to be featured as one of our Travel Highlights!
    Stories of ALL KINDS are welcome. This is your space too, so let's hear from our bold community and remind each other that...
    IT'S NOT THAT SERIOUS!
    Send Us An Email