A Note from the Founder

If there’s one thing life has taught me, it’s this: we are all navigating something. The highs, the lows, the beautiful in-betweens — none of us get through it without the stories, people, and moments that lift us. For years, I’ve mentored women, worked in male-dominated industries, advocated for mental health, and had countless conversations with women who felt unseen, overwhelmed, or simply in need of a reminder that they weren’t alone.

That’s why I created It’s Not That Serious.

I wanted to build a space where women could breathe a little deeper.
Where our stories are honored.
Where mentorship feels accessible.
Where travel inspires possibility.
Where joy matters just as much as ambition.
Where good vibes, real conversations, and community come together in one place.

This brand isn’t about perfection — it’s about connection.
It’s about helping each other rise.
It’s about remembering that while life can get impossibly heavy, we don’t have to carry it alone.

I hope you find something here that makes you laugh, think, feel, or dream again. I hope you see yourself in the stories. I hope you find a mentor or become one. I hope you rediscover your courage in a city you’ve never been to. I hope you wear a shirt or sip from a mug that reminds you: you’ve got this.

But most of all, I hope you feel part of something bigger than yourself — a movement of women lifting women, one honest moment at a time.

Thank you for being here.
Thank you for being a part of this community.
Thank you for being you.

With love,
Carrie

ABOUT CARRIE HUNTER — FOUNDER & CEO, IT’S NOT THAT SERIOUS

Carrie Hunter is a dynamic, multi-talented leader whose career spans the worlds of music, modeling, technology, construction, international business development, and now—women’s empowerment. She began her journey as a model at 13 before emerging as a jazz vocalist, releasing her celebrated album At Last in 2000. These early experiences shaped her deep appreciation for creativity, storytelling, and the power of human connection—values that continue to guide her work today.

With more than 25 years of executive sales and leadership experience, Carrie has built a reputation for transforming organizations, scaling teams, and expanding global markets across tech and construction. She previously served as Vice President of Business Development for industry leaders such as Sensera Systems, where she helped propel the company from a startup into a nationally recognized force in construction technology. Throughout her career, she has remained a passionate advocate for women in construction, mental health awareness, and diversity across the AEC ecosystem.

Her professional impact has been honored widely. Carrie has been named a 2023 Global Icon by Passion Vista Magazine, inducted into the Marquis Who’s Who Biographical Registry, and awarded the Waymaker Award by the Associated General Contractors for her leadership, advocacy, and unwavering commitment to elevating women in the industry. She also holds an Executive Leadership Certificate from Cornell University, with additional studies in music education and performance from the University of Northern Colorado and Northwest College.