If there’s one thing life has taught me, it’s this: we are all navigating something.

The highs, the lows, the beautiful in-betweens — none of us get through it without the stories, people, and moments that lift us. For years, I’ve mentored women, worked in male-dominated industries, advocated for mental health, and had countless conversations with women who felt unseen, overwhelmed, or simply in need of a reminder that they weren’t alone.

That’s why I created It’s Not That Serious™.

I wanted to build a space where women could breathe a little deeper.

Where our stories are honored.

Where mentorship feels accessible.

Where travel inspires possibility.

Where joy matters just as much as ambition.

Where good vibes, real conversations, and genuine connection can all exist in one place.

This brand isn’t about perfection — it’s about connection.

It’s about creating space for women to learn from one another, support one another, and celebrate one another.

It’s about remembering that while life can get impossibly heavy, we don’t have to carry it alone.

I hope you find something here that makes you laugh, think, feel, or dream again. I hope you see yourself in the stories. I hope you find a mentor — or become one. I hope you rediscover your courage in a city you’ve never been to. I hope you wear a shirt or sip from a mug that reminds you: you’ve got this.

But most of all, I hope you feel like you’ve found a place where you belong — a community built around real women, honest stories, meaningful connection, and the belief that when we show up for one another, incredible things can happen.

Thank you for being here.

Thank you for being part of this community.

Thank you for being you.

With gratitude, 
Carrie Hunter
CEO, Founder, WIP
It's Not That Serious

ABOUT CARRIE HUNTER — FOUNDER & CEO, IT’S NOT THAT SERIOUS™

Carrie Hunter is an executive leader, entrepreneur, speaker, podcast host, mentor, and the Founder & CEO of It’s Not That Serious™ (INTS), a women-led lifestyle brand and storytelling platform built to connect, uplift, and celebrate women through intentional content and thoughtfully curated products.

With more than 25 years of executive sales and leadership experience, Carrie has built a career spanning construction, technology, communications, international business development, entrepreneurship, and the arts. While the industries and titles have changed, a consistent thread has run through her work: building relationships, creating opportunities, bringing people together, and helping both organizations and individuals grow.

Her path to executive leadership was anything but conventional. Before building her corporate career, Carrie worked as a model and professional singer, releasing the jazz album At Last in 2000. Those early experiences helped shape her appreciation for creativity, storytelling, curiosity, and human connection — qualities that would eventually become central not only to her leadership style, but to the creation of INTS.

Carrie went on to build a successful career in executive sales and business development, becoming a founding executive at Sensera Systems, where she helped build the company from an early-stage startup into a nationally recognized construction technology brand. Over the course of her career, she has led teams, expanded markets, developed strategic partnerships, mentored women, and become a longtime advocate for creating greater opportunity and visibility for women working in traditionally male-dominated industries.

After decades of building companies and helping other organizations grow, Carrie began building something of her own.

Through It’s Not That Serious™, she has brought together the many threads of her life and career — leadership, mentorship, storytelling, travel, creativity, community, and connection — to create a platform where women can discover one another, learn from one another, celebrate one another, and feel a little less alone in whatever they may be navigating.

Carrie’s professional impact has been recognized through numerous honors, including being named a 2023 Global Icon by Passion Vista Magazine, induction into the Marquis Who’s Who Biographical Registry, and receiving the Waymaker Award from the Associated General Contractors for her leadership, advocacy, and commitment to elevating women in the industry. She also holds an Executive Leadership Certificate from Cornell University, with additional studies in music performance, music education, writing and English at the University of Northern Colorado and Northwest College.