A Letter from Founder
Hello beautiful humans!
First things first - thank you for being here.
It’s Not That Serious began as a simple reminder to myself (and now to all of us), that even when life gets heavy, we can still choose lightness, laughter, and connection. What started as a spark has grown into a movement — a space for women who are redefining strength, rediscovering joy, and remembering that we don’t have to do it all alone. This community means the world to me and was born from one big realization: life is messy, magical, and sometimes just… ridiculous. But when we show up for each other — when we laugh through it, cry through it, and keep cheering each other on — we rise higher together. This space is a celebration of resilience, humor and heart — and I can’t wait to share all the things that lie ahead – from AMAZING WIPs and inspiring stories to new products and empowering ways to live and lead with grace. This space is about real women, real stories and a whole lot of love and inspiration. Thank you for joining the movement - the best is yet to come.
With love and gratitude,
Carrie Hunter
CEO, Founder, WIP
It's Not That Serious
